The trend of the Season

Rock the world with ash brown balayage

ash brown balayage

L’Oréal Professionnel’s Ash Brown Balayage services aims to allow women to choose what best fits their lifestyle: a work-appropriate brown but with a twist to let them stand out from the crowd, or going for a muted vivid colour.

If you’re afraid of damaging your hair, L’Oréal Professionnel also has a hair protection system called SMARTBOND, which will help to protect your hair even as you get your flattering ash brown balayage done.

You will be able to choose your favourite brown base, the colour blend(s) of your choice, and the type of balayage you’d like!


Bond strengthening system

For colors & bleaches


SMARTBOND is our new protective and strengthening service, specifically designed for our hairdressers.

With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND.

SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolor). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.

Discover it now at your L’Oréal Professionnel’s salon.



hair color


Discover our colour innovation! Our first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. What’s left is beautiful colour that’s bright and looks natural. Plus, INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment. Experience our ultimate in luxury colour, with improved comfort during the development time and no odour. So you can sit back and enjoy the salon! Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous. With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you.

*may vary depending on the type of shade/effect chosen, color depth and porosity of the hair fiber