Bond strengthening system
For colors & bleaches
SMARTBOND is our new protective and strengthening service, specifically designed for our hairdressers.
With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND.
SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolor). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.
Discover it now at your L’Oréal Professionnel’s salon.
100% personalized hair color
by your colorist
Personalize your hair with a wide range of colorful shades by a lorealpro colorist.
Whether you’re a color junkie or prefer a hidden pop of color – dare #colorfulhair
Play with color like you play with make-up!
Mistake proof tailored look only guaranteed by a pro Lasts up to 15 shampoos* Conditioned & ultra soft hair
*may vary depending on the type of shade/effect chosen, color depth and porosity of the hair fiber
The new Serie Expert
Perfect salon hair everyday
In 2017, Serie Expert reinvents the experience in salon with Powermix. The 1st in-salon personalised masques highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform your hair..
Powermix the 1st in-salon personalised masques highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform hair. Up 25% of pure active ingredient in professional concentration, your hair is instantly magnified by a flash of shine and with unparalleled softness.
After a consultation, your hairdresser will proceed to Powermix treatment. Before your eyes, your hairdresser creates the mix using a base and one of the 5 Série Expert Powermix additives, having dosed the required amount of formulae to the nearest milliliter. Two liquids transform into an unctuous personalized masque.